Hooray! It’s announcement time! Here is our new methodology from the branding agency Moloko Branding Sidekicks is ready: please welcome our strategic interview!

The strategic interview is structured so that AI analyzes the respondent’s answers and generates an action plan and strategic guidelines directly tied to the company’s core goal. Nine sets of questions and dozens of insights are gleaned from a single conversation with us.

Most companies lose money because they struggle to prioritize, define goals, and identify the key objectives that drive results. But the strategic interview changes everything.

What we cover in one session:

— Business goals and what is currently hindering growth

— The brand’s history and what can’t be lost when scaling

— The real value of the product and why customers choose you

— Audience segments and the motivation of each of them

— The competitive landscape and where there is room for differentiation

— The gap between what you want your brand to be and what the market sees it as

— Communication logic and brand voice unity

— The brand system within the company: roles, rules, documents

— Vision for 2–3 years ahead

What you get as a result of strategic interview:

— A written brand diagnosis: what works, what’s broken

— Priority Matrix : Urgency vs. Strategic Influence

— Map of contradictions: where the brand argues with itself

— Three specific next steps with justification

Who needs strategic interview right now:

— You are entering a new market and need a clear position.

— The audience has changed, and the old message no longer works.

— You scale up, and the brand starts to break down from within.

— You’re rebranding and want to figure out what to keep.

— You feel the brand is strong, but you can’t explain why.

Additionally, we hold a session with our experts to analyze the results and formulate an action plan.

Schedule a strategic interview now

Сообщение We’ve developed a new methodology! Test the strategic interview появились сначала на Creative agency Moloko.

A new brand always involves a multitude of interesting challenges, audience research, new challenges, and much more. Lilulines is a highlight of the past year for us, a passion we’ve carried through every stage of the project and shared with everyone who comes into contact with the brand. We share four perspectives on the brand’s origins.

Lines was created following the classic example of starting with nothing and building everything brick by brick from the ground up. And when you have a good foundation, all subsequent developments go like clockwork. I remember the name was a big challenge. We went through many options. It was important to maintain the original ideas and flexibility while still allowing the brand room for international expansion. Lilulines is the perfect solution to this problem. I vividly remember the moment when the identity concept struck a chord. Vlad showed us a kaleidoscope of girls and how they formed the logo. And at that moment, everything just clicked. Everything fell into place.

Let me put it this way: this is precisely the kind of project that vividly captures the essence of “branding partners.” The co-founders came to us with the idea of ​​creating a clothing and accessories brand for rhythmic gymnasts. They were still developing the product, shaping the product range, and it was crucial for them to capture the metaphor of lines that speak of the journey, the overcoming, and the aspirations of athletes. After all, it’s also a process of development and achieving new results.

And then they truly trusted us. Not just in words. And together, in our search for insights, true essence, forms, and ideas, we achieved a point where girls in the European market now have the opportunity to adorn themselves with stylish, high-quality items and feel special. And deep down, they can be confident that no matter what new challenge or obstacle they face, they are not alone, they have inner support, and Lilulines is always ready to highlight and support this, no matter how good or bad the day or time.

We were tasked with creating a logo and brand identity for a brand of rhythmic gymnastics apparel and accessories that would simultaneously convey the sport’s tenderness, discipline, precision, and strength. We wanted to capture the subtle balance where graceful movement meets rigorous athletic structure.

After extensive research and testing, we decided to combine smooth, hand-drawn lines, symbolizing softness, flexibility, and vibrant movement, with geometric sans serifs, which added form, stability, and character. This combination allowed us to achieve the desired balance. In developing the identity, we wanted to convey not only the aesthetics of sport but also the emotional side, the support, unity, and friendship between athletes.

Even though rhythmic gymnastics is considered an individual sport, the girls remain a team, supporting each other. This is how we came up with the idea of ​​a kaleidoscope. It’s based on one main element, which, reflected and combined with other similar elements, forms new patterns. This is a metaphor for the uniqueness and originality of each gymnast, which, when combined with others, creates a complete, harmonious picture. This is how we created an identity that reflects the dynamism, femininity, and inner strength of the gymnasts, as well as their unity, mutual support, and beauty of movement.

The client came looking for a brand strategy and identity. The primary request was for a striking brand that would easily differentiate itself from competitors in a crowded market. A general concept emerged immediately after the brief, but over two weeks of internal team discussions, it was strengthened with unique elements and a vibrant palette. The result was a well-balanced, vibrant, young brand that didn’t feel childish. I enjoyed working both within the team, where everyone reinforced each other’s ideas, and interacting with the client, who completely trusted us and quickly embraced our process.

Сообщение Lilulines – the highlight of the year through the eyes of creators появились сначала на Creative agency Moloko.

Every project isn’t just about the visible result, but also about the team’s incredible work behind the scenes. Burger House was just such a project for Moloko agency : complex, multilayered, requiring solutions and bold experiments. We decided to tell its story from the first person — through the eyes of those who created the brand step by step.

Denis Misyulya, creative director of Moloko Creative:

“The moment of insight is key. Once you’ve caught it, the key is to hold on and find a working visual solution. For me, it’s always a struggle between options, where my decision will determine how the project will be developed in a business-like manner and how much internal rejection there will be within the team. This is the kind of project where I’m delighted, happy, and especially grateful to the “client” because they didn’t accept the first version. It was a good one, by the way. But after that rejection, I was able to delve deeper and find something that won’t be outdated for many, many years to come”.

Alena Urbanovich, illustrator at Moloko Creative:

“The way the project looked during its turbulent inception is completely different from what you see in the final product today. All the internal processes — briefing, sketching, discussion, color scheme — were reborn several times, not only in my hands but also in the hands of the designers. Colors and shapes changed, new forms emerged, all complemented by the design, which also had its own distinct approaches. The collaboration between the illustrator and a huge team of marketers, designers, strategists, and others involved in the brand book, including the client — was like working on a giant layer cake, where everyone contributes to the filling, and in the end, you see new elements, even in your own work”.

Lyuba Korzan, brand designer at Moloko Creative:

The Burger House branding is based on a simple yet brilliant idea: the box as the burger’s home. And this form became the foundation of all communication. Throughout the project, we discovered that the box is so dynamic and flexible that it can be worked with like play dough: no matter how much you experiment, you never run out of ideas. The core form has become a recognizable and understandable tool that keeps the brand on its toes and prevents boredom. 

Burger House’s colors — mustard and barbecue — have a retro flair, evoking appetite and that nostalgia for an unforgettable taste. It’s a palette that feels familiar, yet presented freshly and confidently. It combines warmth, flavor, and the brand’s signature character. Burger House was a project where we could really let loose: emotive characters, vibrant graphics, and wordplay. And all within just three colors. It’s a case of maximizing expressiveness with minimal resources.

Margarita Tikhonovich, motion designer at Moloko Creative:

The animation, from concept to final render, took four working days. These same four days were the deadline for submitting the festival application. We usually work with Molok in our usual format: “Rita, we need to make it look good, we trust you.” I really like this degree of freedom — it allows me to experiment and adapt the process to the tight deadline. I received a Figma presentation with a proposed sequence of shots and mockups. My task was to build a narrative logic so that the idea of ​​the “burger house” identity was easily understood. The illustrations and characters weren’t initially designed for animation. Grafdiz drew vector illustrations for me as we went along, but time was short, so I only selectively layered the styleframes, often animating them using masks, to meet the submission deadline. I remember my right hand was already starting to hurt from the mouse — I was afraid I might break down and have to finish the animation with my left one 🙂 In the end, we picked the music and added some sounds — the video came together into a cohesive, living story.

Сообщение From insight to animation: Burger House journey появились сначала на Creative agency Moloko.

The first few hours before the award ceremony are spent on networking and photography. For the winners, there are two special photo zones with professional photographers and makeup artists. It’s practically impossible to leave the ceremony without a good photo holding your diploma. And it’s best to go through the photo zone early, so you can later chat with someone over drinks.

The ceremony itself lasts about an hour and a half. Very calm. No show, no interludes. Everything is divided into blocks. This year there were three large blocks presented. Before each block’s awards, there is a short dialogue, a couple of jokes, and then straight to business: awarding and showcasing the winners’ cases.

The jury gives comments on many works, explaining in very simple words why a project deserves, for example, the Grand Prix. Otherwise, the focus is entirely on the winners. Each one gets a video and photo on stage, so they have a memory and can share their victory in their own media.

After the ceremony comes the afterparty in a club, where you can flip through the fresh two-volume book featuring the winners’ works. During the first hour it gets maximum attention, and then it’s all about networking, celebrating the victory, and light entertainment. Not much of that: a photo booth, cocktails, and a slideshow of fresh photos. The emphasis is on communication, discussing the works, meeting new people, and small talk.

On the second day, the Museum of Communication and Design opens an exhibition where you can see the actual winning works and once again browse the catalog. At the exhibition it becomes clearer why certain projects received high awards. Mockups, especially for printed products, don’t fully convey the idea and execution. Before the exhibition opening, several winning cases especially highlighted by the jury are presented, followed again by networking.

This year marks our third Red Dot. The previous two we received for the branding project of the Miory District and for the identity of the Dynamo football club. This time it was for the branding of Burger House. All of the works are distinguished by systematic design. The entire identity is built on clear, simple rules based on the core idea.

Why is Red Dot such a special award?

It is one of the oldest awards in the field of brand communication and design. It’s like the Oscars, but in this sphere. More than 7,000 works take part in the competition. Winning this award means recognition by an international jury of experts for the high quality of design and creativity.

Сообщение Red Dot Award. How it was? появились сначала на Creative agency Moloko.

The winners of the 2025 Red Dot Brand&Communication Award have been announced. Among the many entries from companies, agencies, and studios around the world, the jury found the work of the Belarusian agency Moloko to be outstanding and worthy of one of the Red Dot awards.

In 2025, Moloko received an award for its identity and communication for Burger House. It is noteworthy that eight years ago, the agency launched Burger House and created its first corporate identity. Like any company, it needs to be updated over time. Burger House was no exception.

The new identity is based on the real burger house. And it’s not Burger King, but its box. Now, Burger House’s identity tells you what happens in the burger house, what emotions you get from the food, and what you can do in the restaurant itself.

The work of the Moloko Branding Sidekicks agency:

The team that worked on the project:

Denis Misyulya (Art Direction)

Alina Kozhbakova (Graphic Designer)

Lyubov Korzan (Graphic Designer)

Olga Kazyaba (Account Management)

Margarita Tikhanochich (Motion Design)

What about the first two Red Dot awards?

Take a look at our projects that won in the “Branding and Communication” category.

Miora District: the largest territory branding in Belarus

FC Dynamo Minsk: visual style of the season

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Red Dot is one of the most important awards in the field of design and visual communication in Europe. It has been presented every year in Essen, Germany, since 1955 for outstanding achievements in design.

Сообщение Moloko Branding Sidekicks received its 3rd Red Dot Brand & Communication award появились сначала на Creative agency Moloko.

Another ringing of medals. According to the results at the end of the autumn, the agency has received the Clutch Global Leader and Clutch Champion awards. Moreover, at the end of the year, Moloko Creative received the status of Clutch TOP Company in 5 categories: Creative Agency, Branding Company, Packaging Design Company, Graphic Design Company, and TOP Packaging Design Company in Advertising & Marketing.

“I am pleased to announce that you are the best of the best! You are in the top 10% of the best companies in the world, according to Clutch,” congratulated Sonny Ganguly, CEO of Clutch. “This honor is bestowed upon outstanding companies that consistently exceed expectations by demonstrating themselves to be true leaders in their fields. We are incredibly proud to partner with such agencies and look forward to reaching even greater heights together.”

This is evidence of our individualized work with clients this year. The positive feedback and reviews on Clutch’s profile reflect our clients’ satisfaction and confidence in our services.

This year, we received a new Clutch Champion award! It is usually given to only 10% of Clutch Global winners, recognizing high levels of professionalism and customer satisfaction, continued growth, and recognition worldwide. Clutch Global is the official recognition of expertise in the global B2B services sector.

“A rigorous research methodology and unbiased customer feedback ensures that only the most deserving companies are honored as Clutch Champions and Global Leaders. Last year we were also included in the list of Top 15 best agencies in the world according to Clutch,” emphasized Denis Misyulya, Managing Partner of Moloko Creative.

Сообщение Moloko Creative won Clutch Global & Champion and was recognized as the best company of the year in 5 categories появились сначала на Creative agency Moloko.

From the very beginning, the year 2023 pleases us with victories and cool awards – we have got a MUSE Creative Award!

The MUSE Creative Awards are part of the MUSIC Awards program, which was created by the International Awards Associate (IAA) in 2015.

MUSE Creative Awards is an international competition of creative professionals who inspire others to new achievements. With their concepts, ideas, or designs, creators light a fire in others so that they also strive and move forward, becoming a muse for them.

In 2023, two wonderful projects of the agency received awards!

The SunSource case “The whole American sun in one logo” received the highest platinum award of the MUSE Creative Awards festival in the Corporate Identity (Logo) category, and the project was also shortlisted for the International Design Awards.

Moreover, binary identity for CTDev obtained two gold trophies in the Corporate Identity and Corporate Identity Redesign categories.

Агентство Молоко Криэйтив получило платину и два золота на фестивале MUSE Creative Awards.

Сообщение The Moloko Creative Agency received platinum and two gold awards at the MUSE Creative Awards festival появились сначала на Creative agency Moloko.

On December 13, South Korea hosted the awarding of the Design IT Awards, which annually celebrates the best works in the information technology field. 

The agency’s work – identity for CTDev smart company – won silver in the Visual Communication Design category! 

The identity built on binary code is largely the basis of the IT industry. We have created a unique and simple identification system for the company, in which there was a place for personalization and it adapts as easily as possible to any needs of the company.

The work was evaluated according to such criteria as the innovation of the concept, functionality, environmental friendliness, and aesthetics of execution.

Moreover, in addition to the silver statuette of the Global Design IT Awards, the CTDev case was previously awarded a special prize by the Korean Federation of Design Industries (KODIA).

The Design IT Awards is a contribution to the development of the information technology market from graphic to industrial design.

Сообщение Moloko Creative received silver at the Global Design IT Awards появились сначала на Creative agency Moloko.

Creative agency Moloko won bronze at the International Design Awards (IDA) in Los Angeles, USA.

The agency’s case – identity for CTDev smart company was awarded bronze in the Print/Corporate Identity category. A binary identity was developed for them, unique for each component and easily scalable to any media, as well as emphasizing uniqueness.

Also, our Sunsource case, an identity for an American supplier of solar panels, was shortlisted for the IDA Award. The logo is based on real facts and may even change depending on changes in the data on the number of sunny days (once a year). And ray lines provide an excellent opportunity for any visualization.

The International Design Awards was created by The Farmani Group to gain recognition and promote outstanding visionary designers and identify new talents in the field of architecture, interior design, products, graphics, and fashion design around the world since 2007.

The IDA Award was held in 2022 for the 16th time, and works were submitted from more than 80 countries worldwide.

Сообщение Creative agency Moloko won bronze at the International Design Awards (IDA) появились сначала на Creative agency Moloko.

On December 13, South Korea hosted the Design IT Awards, which annually highlights the best works in the field of information technology. The festival jury includes local market professionals and such stars as David Carson (USA), Fumi Sasada (Japan), and Julia Kassim (Germany), who in 2010 was named one of the most influential people in the sphere of design, according to the magazine “Design Week”.

The work of Moloko Creative, identity for the smart company CTDev, was awarded a special prize from the Korean Federation of Design Industries (KODIA). A binary code is in many ways the face of the whole IT industry. That is why, we decided to create a unique and simple identification system for CTDev. The identity is personalized and easily adapts to any needs of the company.

Design IT Awards is a global award where cutting-edge design solutions are used in information technology. In 2022, it was held for the 11th time.

South Korea is considered one of the leaders in information technology development. Design IT Awards is a contribution to the development of the information technology market from graphic to industrial design.

Сообщение Moloko Creative received a special prize from the Design IT Awards появились сначала на Creative agency Moloko.