How to create a decent packaging design in 2022? It is necessary to navigate the trends, take into account the preferences of customers, and follow the latest and interesting techniques. That is why we have already prepared a large material with a detailed description of 8 packaging design trends that will attract attention, stand out, and be added to the shopping cart more often in 2022. We have searched, analyzed, researched, admired, and you are left to read and be inspired.
1. 3D effect and play with textures
Playing with depth and the illusion of volume keeps the consumer’s attention. Such a technological technique speaks of a modern approach to product development and its high cost.
2. Unreadable large typography
The font is the illustration in this packaging design. The typography is eye-catching, bright, and unusual. What is important is not readability, but the impression and originality of the packaging, which will stand out among the huge variety on store shelves.
This design is universal and applicable to the packaging of various products: from matches to ice cream.
3. “Childish” sloppy illustrations
Implementing such a design is more difficult than it seems. Cheerful characters, as if coming out from under the pencil of a fourth-grader, on the one hand, evoke pleasant associations with childhood, on the other, as if protesting against too-ideal illustrations. Packaging with such a design is non-standard and unique, no matter what is hidden under it.
4. Bright bold colors and their combinations
Combining bright colors is a bold move that will not go unnoticed by buyers. It doesn’t even matter what is used for packaging: a complex design with small details and inscriptions or aesthetic minimalism.
5. Rubber characters
Everything new is well forgotten old. So the designers have brought the cartoon characters of the 20s back to life. Yes, improvements on the face, but those who saw the early Walt Disney cartoons will immediately recognize them. These cute characters look organic on the packaging and have their special charm, which emotionally resonates in the hearts of buyers.
6. Transparent packaging
Maximum honesty and openness of the manufacturer. Such packaging seems to say: our product is definitely of high quality and we have nothing to hide. The contents of the package are visible through cellophane, plastic, or glass. This instills confidence in the brand as a whole. At the same time, glass packaging does not exclude the use of other trends in 2022: large fonts or bright characters.
7. Humorous illustrations
If your packaging design makes you smile — you are definitely in the trends of 2022. Cheerful pictures will help to distract and concentrate on positive emotions, which will encourage them to choose favor of the product. The original packaging will want to be shared, which means you will get brand ambassadors, and the packaging will continue to work for you even after the product is used.
8. Color hazes and gradients as a packaging design trend for 2022
Gradients have been at the top of design tricks for a very long time. However, this year the emphasis is on soft pastels, matte, and blurry spots. This allows important elements of packaging to stand out elegantly and stylishly. Even the simplest packaging will sparkle with new faces and open from a new perspective.
Gradients of different shades on white packaging look especially impressive. Sometimes small areas of color are enough to make it hard to take your eyes off the product packaging. To make the packaging design trendy in 2022, the gradient can be used in different ways: add small spots or streaks, use color stains, or completely paint over part or even the entire surface. Another advantage of the gradient is that such a design can be easily adapted to different formats, for example, if there are several products in the series. Also, it looks very impressive on social networks and websites.
Here are the top packaging design trends we will be using in 2022. And here is our portfolio, which contains the packaging we have created over several years of work.