Great news: two of our projects were included in the international yearbook Brands & Communication Design 2021/2022.
In 2021, two of the agency’s projects won the prestigious Red Dot Award: Brands & Communication Design. “Miory region: the largest territory branding in Belarus” and “FC Dinamo-Minsk: visual style of the season” became the best in the category «Branding and Communication»
Today we can safely say that these projects have made design history — they were published in the international yearbook Brands & Communication Design 2021/2022.
SOME FACTS ABOUT OUR PROJECTS
The Yelnya swamps are the largest region where wild cranberries grow, so we used the cranberry leaf as the basis for branding. This graphic element became a module, using which we developed the corporate identity and logo of the region.
Subsequently, the built-in modular system was used to create a dynamic identity and hundreds of logos for other places in the area: villages, rivers, lakes, waterfalls, etc.
An important fact: the number of district queries in search engines has increased by more than 15 thousand after the change in the visual image of Miory region!
This is a great success for promoting a tourism brand in Belarus, isn’t it?
The design unit is based on a triangle, a classic football pass combination. Each triangle refers to the result of each individual game for 29 years. This means that through the pattern we can read information about all the games of the team: its losses and crushing victories.
The Red Dot Award: Brands & Communication Design is one of the most prestigious international design awards. It has been awarded since 1955 in Essen, Germany. More than 18,000 applications are submitted for the award every year, so to receive the Red Dot mark is proof of the exceptional credibility and quality of your project.