Packaging design for natural cosmetics
The main accent in the design of the developed packaging is the graphic macrofacture, recognizable on the shelf and creating a gentle and natural image, which emphasizes the organic composition of the products. The color palette is soft and pastel, including green, blue, pink, lilac and reddish shades. They combine the whole concept and at the same time distinguish the products from each other. The principle of their division is the subcategories “purification”, “toning” and “cream group”, which we emphasized with different colors.