To design an animated video
The main characters – Konrad Adenauer and Walter Ulbricht – talk about their formation, argue about ideologies, boast about their achievements and convince each other that they are right. Look to the end and we promise you that all of you will sing.
The lyrics of this video are difficult, with metaphors and historical references, so we wanted to ease the perception of the visual part. For this purpose we introduced color marking of scenes, which helps to understand which of the main characters is speaking. So, when the word is taken by Konrad Adenauer, the head of the western part of Germany, the scenes are filled with airy blue color, which is associated with freedom and a bright future. When Walter Ulbricht speaks, the roller is painted red, which emphasizes his commitment to the Communists. For the remasks we used additional colors: dirty burgundy for the memories of war and wine, blue for the story of the girl who was dispossessed, and so on.
Moloko Creative LLC published the project. They had an effective workflow and were very flexible