To develop a tourist brand for Miory Region
Each region, city, or village is not only about population, location, and territorial boundaries. It is a special spirit, tradition, and culture formed by generations. It is streets and history, known to visitors, as well as hidings and legends, known only to locals; it is the nature that we see in pictures, but which is even more striking in reality. Finally, it is the people who live here.
When creating the brand of Miory Region, it was crucial to find that unique, exclusive idea that would become a stable association, not only understandable to locals but also attractive to tourists.
Through Moloko Creative LLC’s branding efforts, the client secured a 200% boost in the total number of festival visitors. Local communities also shared affirmations for the group’s improved branding. The team exhibited a strong understanding of the project, resulting in efficient solutions