CUSTOMER:
APB-BirdLife Belarus
ASSIGNMENT:
To develop a tourist brand for Miory Region
PROJECT DESCRIPTION:
Each region, city, or village is not only about population, location, and territorial boundaries. It is a special spirit, tradition, and culture formed by generations. It is streets and history, known to visitors, as well as hidings and legends, known only to locals; it is the nature which we see on pictures, but which is even more striking in reality. Finally, it is the people who live here.
When creating the brand of Miory Region, it was crucial to find that unique, exclusive idea that would become a stable association, not only understandable to locals, but also attractive to tourists.
TO AROUSE INTEREST IN TRAVELING TO MIORY REGION OF BELARUSIAN TOURISTS, AS WELL AS TO INCREASE THE INVOLVEMENT OF THE LOCALS IN DEVELOPMENT OF THE REGION AND STIMULATION OF SMALL BUSINESS IS THE MAJOR GOAL OF OUR PROJECT.
BRAND ESSENCE:
Miory Region – local exotic
POSITIONING:
Miory Region is a place where you can familiarise yourself in a convenient way with an ecosystem completely new for you (raised bogs), marvel at their beauty and difference from other landscapes, getting rid of your preconceptions about swamps.
MOTTO:
MIORY REGION. MARVEL NEARBY
