Development packaging for the new line of cosmetics


Masstige’s «PURE BALANCE» cosmetics series is a line of 7 products ideal for the daily care of troubled skin. All means complement each other and form a complex to combat imperfections of the facial skin. So as a result we design a package that reflects the properties of «PURE BALANCE» as well as possible.

The skin has its relief and unique properties — it is a celebration of individuality. That’s the main reason we got free rein, the reason why we designed the package this way.

We’ve created a prototype of a skin cover in graphic form. Each skin cell in contact with a cosmetic product creates its graphics. We reflected this with abstract geometric lines and bright color accents on the packaging. Also, we used a concise and easy-to-read font.