What did the client get?

Project background :

SPACE24 is the largest modern and secure self-service storage facility in the Baltic States, providing more than 800 storage units to meet a wide range of needs of enterprises, households and students.

Idea :

Every one of us has been dealing with the problem of storing, putting away and collecting things. For example, some of us had to deal with moving and piles of boxes growing into a whole unstable mountain. Or returning from the countryside, always faced with the question of how to fit everything in the boot. Or after a big shopping trip to the shops, wondering about how to put everything into bags. Sometimes this turns into a whole puzzle or a whole quest. So for this concept, we’ve taken the image of a game of tetris as one of the prime examples of a puzzle game where you have to put everything to arrange everything. The elements of the puzzle pieces are squares. And they remind us of boxes.

The solution:

When developing the logo, we used boxes as a basis, as an attribute that is necessary for storing things. The main colors of the boxes in logotype were made in light beige, to create an association with moving boxes. However, the main box on the logo is a different color, which may change color depending on the country. The boxes themselves have geometric shapes consisting of a different number of square blocks, we laid them in horizontal lines without spaces, as we need to do in the Tetris game.

Who is FinteqHub?

FinteqHub is a financial instrument, namely a payment gateway that only directs the payment and does not interact with the money of the online store, being a technological intermediary when making a payment.

The company is a reliable and flexible partner. At the same time, the brand wanted to reflect that the product will provide security and high-quality services thanks to deep experience in the iGaming payment system. 

We tried to reflect all the meanings laid down, and that’s what came out!

What was the train of thought?

Reliably, clearly, and concretely – this is how owners of large businesses strive to communicate. But at the same time, they feel a high risk of being deceived and thrown with a broken payment system. 

Therefore, our key message showed that FinteqHub speaks the same language as the audience, honestly and fairly.

FAIR AND SQUARE!

And here’s what happened!

The payment gateway only directs the payment and does not interact with the money of the online store, being a technological intermediary when making a payment. 

In this concept, we focused on the direct image of the data/money transfer between the two systems.

We chose the arrow as the main element associated with movement. It is a metaphor for the flow of funds and energy. We have made our icon stable and significant to pay attention to the reliability of FinteqHub processes.

The idea of the identity

Course of thought

CTDev develops software for insurance companies in the banking sector, so we have uploaded the following advantages and principles to the mental map:

• software development;
• reliability;
• stability;
• professionalism;
• honesty and openness;
• confidence in the future;
• expertise.

Software development involves programming, working with code that is subsequently processed and converted into a set of simple characters – binary code. Binary code is a way of representing data in the form of a code in which each digit takes one of two possible values, usually denoted by the digits 0 and 1. That is, any information is encrypted with the signs 0 and 1.

Idea

Use binary code as a key graphic element.

Using binary code, you can encrypt any information. Therefore, we have developed the concept of a graphical element where security keys are collected from 0 to 1. 

Logo

The main logo consists of graphic and text parts. The colors of the main version are purple and dark blue.

Pattern system

Based on the graphic element of the logo, which consists of digits 1 and 0, we have obtained various patterns, which are the main style-forming element of the identity.

Personalized patterns

We encode the employee’s data with a binary code (first name, last name, position, the motto for life, etc.), thereby obtaining a unique, personalized pattern.

Color palette

Since CTDev combines IT and financial industries, blue shades were chosen as the color scheme, because they always evoke positive emotions, tell us about stability, openness, and calmness, and cause a sense of trust.

The main color palette consists of 4 shades: Blue, Violet, Dark Blue, and White. We have also developed a system for displaying the logo in monochrome and a system for proportional color combinations in the layout.

Signs for key information

With the help of a simple graphic element of the key, which is present in the logo, you can focus on text blocks and pictures. Here we used the key as an element that opens all doors and locks.

The icon in the form of a key can exist as an independent graphic element on the layout as a bullet. Using the key, you can select a certain text part, and headings, and also use it instead of standard markers in the text of presentations, tables, etc.

RBU-2 came to us for a comprehensive rebranding. We started with positioning and determined that only a few can boast of fulfilling all agreements, despite the constant demonstration of products and promises of a quality product from competitors, Concrete, like many construction industries, is an area that requires constant monitoring of contractors, documentary reinsurance, and millions of clarifications because the “law of meanness” works best here.

However, RBU-2 is a company that has put customer focus at the core of its work. Their “customer is always right” approach, so familiar to us in the B2C sphere, is completely atypical for the concrete industry. But most importantly, they are really like that.

Having studied the opinions of customers, and diving into the reputational background of the brand, we defined the essence of the brand as

ROCK-SOLID CONTRACTOR

RBU-2 always fulfills agreements, is always on the customer’s side, and always strives to improve the product as market development requires.

The development of corporate identity was built around this key message.

Based on the research, it was decided to make the identity not only modern but also dynamic. We wanted to reflect on the ironclads of the agreements and the flexibility of the approaches. That is why the basis of the corporate identity was the

FOUNDATION OF THE NAME

ROCK-SOLID RBU-2 WORKS IN THE CONTOUR AS WELL:

The identity, on the other hand, illustrates flexibility by developing the foundation style recognizable from the logo in new forms, thus demonstrating:

WE CAN BE AS YOU NEED US TO BE

We sought to make RBU-2 honest so that its corporate identity would reflect its essence enough to inspire everyone who works in and with the company.