Brandbook for a Startup: when and why it matters
“Either you manage the brand or the brand manages you”. I first read something close to ...
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Branding & marketing blog
Company Promotion Strategy: 7 Methods That Actually Work in 2026
There’s a line in David Ogilvy’s Confessions of an Advertising Man that I come back to ...
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What is a «responsive» brandbook?
How AI has transformed brandbook management A “responsive” brandbook is no longer just a document; it ...
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Lilulines – the highlight of the year through the eyes of creators
A new brand always involves a multitude of interesting challenges, audience research, new challenges, and much ...
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From insight to animation: Burger House journey
Every project isn’t just about the visible result, but also about the team’s incredible work behind ...
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Creative branding ideas for 2026
In modern business, creative branding is more than just a beautiful logo or a clever slogan. ...
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Red Dot Award. How it was?
The first few hours before the award ceremony are spent on networking and photography. For the ...
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Boosting your sales and brand. How to build irresistible brand appeal for your café or restaurant?
Imagine having 16,000 competitors. And that’s no joke — that’s how many food service establishments are ...
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B2B marketing in 2026: 12 trends that will shape the future
Just ten years ago, most B2B companies relied on cold calls, trade show booths, and bulky ...
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How AI will help businesses in 2026: trends, mechanisms, and examples
What do you think — was this text written by AI or our marketing specialist? By ...
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35 best brand logos
In today’s interconnected world, brands are more than just products — they are cultural forces that ...
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The future of packaging. Trends for 2026 and beyond
Today, packaging is one of the main carriers of brand identity and a crucial factor in ...
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Top 12 branding agencies for HoReCa
In the HoReCa industry, branding plays a crucial role: it shapes the first impression, sets the ...
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10 main questions: What is better for small business — organic marketing or paid marketing?
Marketing for small businesses is often driven more by tactics than by long-term strategy. Founders and ...
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Perhaps the best marketing strategy for a new business or product
In 2023, 5,481,437 new businesses were registered in the United States. By the same statistics, 79% ...
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6 Reasons Why Lithuania’s Pink Soup Fest Is a Powerful Tool for Country Branding
Not every country can rely on iconic landmarks such as the Eiffel Tower, the Colosseum, or ...
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Moloko Branding Sidekicks received its 3rd Red Dot Brand & Communication award
In 2025, Belarusian agency Moloko won a prestigious Red Dot Award for its refreshed brand identity ...
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Marketing trends 2026
There are only a few key areas to keep your focus on in the coming years. ...
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Communication Compass
In its activities, a business always strives to reach out to the consumer, to win him ...
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