Business brand strategy: 10 signs your company desperately needs one
I picked up Good to Great by Jim Collins during a layover in Amsterdam, 2009. One ...
Branding & marketing blog
Brandbook for a Startup: when and why it matters
“Either you manage the brand or the brand manages you”. I first read something close to ...
Company Promotion Strategy: 7 Methods That Actually Work in 2026
There’s a line in David Ogilvy’s Confessions of an Advertising Man that I come back to ...
What is a «responsive» brandbook?
How AI has transformed brandbook management A “responsive” brandbook is no longer just a document; it ...
Lilulines – the highlight of the year through the eyes of creators
A new brand always involves a multitude of interesting challenges, audience research, new challenges, and much ...
From insight to animation: Burger House journey
Every project isn’t just about the visible result, but also about the team’s incredible work behind ...
Creative branding ideas for 2026
In modern business, creative branding is more than just a beautiful logo or a clever slogan. ...
Red Dot Award. How it was?
The first few hours before the award ceremony are spent on networking and photography. For the ...
Boosting your sales and brand. How to build irresistible brand appeal for your café or restaurant?
Imagine having 16,000 competitors. And that’s no joke — that’s how many food service establishments are ...
B2B marketing in 2026: 12 trends that will shape the future
Just ten years ago, most B2B companies relied on cold calls, trade show booths, and bulky ...
How AI will help businesses in 2026: trends, mechanisms, and examples
What do you think — was this text written by AI or our marketing specialist? By ...
35 best brand logos
In today’s interconnected world, brands are more than just products — they are cultural forces that ...
The future of packaging. Trends for 2026 and beyond
Today, packaging is one of the main carriers of brand identity and a crucial factor in ...
Top 12 branding agencies for HoReCa
In the HoReCa industry, branding plays a crucial role: it shapes the first impression, sets the ...
10 main questions: What is better for small business — organic marketing or paid marketing?
Marketing for small businesses is often driven more by tactics than by long-term strategy. Founders and ...
Perhaps the best marketing strategy for a new business or product
In 2023, 5,481,437 new businesses were registered in the United States. By the same statistics, 79% ...
6 Reasons Why Lithuania’s Pink Soup Fest Is a Powerful Tool for Country Branding
Not every country can rely on iconic landmarks such as the Eiffel Tower, the Colosseum, or ...
Moloko Branding Sidekicks received its 3rd Red Dot Brand & Communication award
In 2025, Belarusian agency Moloko won a prestigious Red Dot Award for its refreshed brand identity ...
Marketing trends 2026
There are only a few key areas to keep your focus on in the coming years. ...