What is a «responsive» brandbook?
How AI has transformed brandbook management A «responsive» brandbook is no longer just a document; it ...
How AI has transformed brandbook management A «responsive» brandbook is no longer just a document; it ...
A new brand always involves a multitude of interesting challenges, audience research, new challenges, and much ...
We are branding sidekicks. Professional team with Red dot and Adstars awards. Since 2016 we’ve been helping launch and grow brands. We create evidence-based design, integrated strategies and advertising campaigns. We know how to find unique areas for communication with our Communication Compass methodology.
We are not a store or even a beauty salon. All companies are unique and their tasks have different complexity. We need to understand the complexity of your task in order to tell you the cost. We know for a fact that you do too.
We have our own methodology for researching the visual part of a brand — Evidence-Based Design. We speak with facts, not assumptions. We also have our own methodology for finding open areas for communication — Communication compass.
We never talk in terms of “Like” or “Dislike”. We are based on whether the work solves your problem or not. If there is any doubt, we can organize a focus group to find out how much our solution will help your business solve the problem.
We use AI at almost all stages. Most often in concept development, in naming, in analyzing competitors. AI allows us to test hypotheses faster.
Usually it is up to you. We are ready to start as soon as the brief is filled out, prepayment is made and we understand the task exactly. Sometimes the preliminary part turns out to be the longest.