Brand Identity vs. Brand Strategy: what US startups get wrong
For a long time, a brand can look perfectly fine, but after 3, 5, or 8 ...
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Insight
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11 Ideas to promote your small business with AI right now
Carl Sewell opens Customers for Life with a number that reframes everything: the lifetime value of ...
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Claude for Marketing: 10 Things to Build and Do Right Now
Most articles about Claude for marketing stop at “write better copy” and “generate blog posts.” That’s ...
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Marketing trends 2026
There are only a few key areas to keep your focus on in the coming years. ...
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Communication Compass
In its activities, a business always strives to reach out to the consumer, to win him ...
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How to differentiate between a good idea and a “fake” idea?
Throughout our work at the agency, we always “hunt” for good marketing ideas with the team. ...
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6 Main Trends in the Fintech Industry
In today’s world, everyone is trying to keep up with fintech branding trends, and trend-watching in ...
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“New to this world”: the peculiarities of startup branding
Companies come to branding at very different stages of the brand life cycle. But when a ...
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The Creative Couple Method. 5 Strong Pairs and Creative Design Solutions
A сreative couple is not just a union made in creative heaven. This is an effective ...
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6 main points about the implementation of AI by designers in working with brands
Technology and AI have always been the driving force behind great inventions and breakthroughs in human ...
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«Sweets and joys»: packaging trends in the chocolate confectionery market in the UAE
In the dynamic and diverse market of the United Arab Emirates (UAE), the chocolate confectionery industry ...
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Strategy Explorer, or why everyone’s favorite SWOT analysis is not as good as it seems
It is impossible to imagine a brand strategy without analytics, and it is even more difficult ...
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Graphic Design Trends 2024
As a real agency specializing in crafting high-quality and “talking” designs that resonate with their audience, ...
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Telecom industry trends: what would be our “communications tomorrow”?
Communication, information, and the Internet are indispensable components of any modern society today. Thus, the development ...
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Exploring the Kaleidoscope: Significant Branding Trends for 2024
So what about new branding trends? Among a large amount of information, opportunities, and resources, brands ...
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AI Helps Launch Projects 2 Times Faster. Our case
We recently completed the development of a series of characters for the KFC brand. One of ...
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Two Stages of Brand Creation: Case Study of CLEANING COLOR COSMETICS
Brand creation is extremely challenging for any company, especially when you don’t know where to start, ...
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5 ways to boost sales and grow revenues 32% faster by improving design
Design is the visual component of your brand. But there is a lot more to it ...
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Branding in the video game industry: 5 things to remember
2020 was prolific for video games on literally any platform, as lockdown and worldwide health concerns ...
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IT branding: what is vital to know?
What is IT branding? Many of the company owners associate this notion only with logo elaboration. ...
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