Idemitsu Kosan Co., Ltd – is a large Japanese oil company. OBKstandart, LLC is an official dealer of Idemitsu motor oils in Belarus.



To develop the network, it was necessary to create a unique gift for partners that would highlight the Japanese roots of the brand.


We decided to present a uniquely Japanese story and sushi. For this, we made a package in the form of three towers, in construction like the Idemitsu tower, which houses the company’s headquarters. The images show a vibrant and fulfilling life, and sushi is a traditional Japanese dish that is familiar to everyone. In this way, we were able to leave a piece of Japan to each partner.


Creative Director — Denis Misyulya
Illustrations — Alena Urbanovich
3D visualization and preparation for printing — Maksim Artemenko

Concept development and testing — 30 days
Preparing illustrations — 15 days
3D models development — 5 days
Print form development — 3 days