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Marketing strategy

Develop a
marketing
strategy

We build data-driven marketing strategies that give your brand a clear direction, measurable goals, and a competitive edge in your market.

Start your strategy → What's included
What is marketing strategy

A plan that makes your brand impossible to ignore

A marketing strategy is a long-term plan that defines how your brand reaches its target audience, communicates its value, and converts attention into revenue. It's the foundation every campaign and channel decision rests on.

Without a strategy, marketing is just noise — spend on ads, content, and SEO without a unifying direction. With a strategy, every action compounds. You stop chasing tactics and start building momentum.

At Moloko, we build marketing strategies grounded in evidence-based design — real market data, competitor analysis, and audience research, not guesswork.

📊
3.5×
Brands with a documented strategy grow 3.5× faster than those operating without one (CoSchedule, 2024)
🎯
72%
of marketers say strategy is the #1 factor in content marketing success — above budget and team size
💡
40%
less budget wasted when channels are chosen strategically rather than reactively
🚀
10+
years developing marketing and brand strategies for clients across 15 countries
What's included

Full-spectrum
marketing strategy

Every engagement is tailored — we don't do templates. Here's what we typically deliver.

01
Marketing strategy development
A comprehensive go-to-market strategy covering positioning, messaging, channel mix, and KPIs. Built on competitive research and your business objectives.
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02
Marketing automation
Systems and workflows that scale your marketing without scaling your team. Email sequences, lead nurturing, CRM integration, and performance dashboards.
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03
Marketing consulting
Expert guidance on how to allocate budget, which channels to prioritise, and how to measure what matters. Ideal for in-house teams that need senior strategic input.
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04
Audience & market research
Deep-dive into your target segments, buying behaviours, and competitive landscape. The evidence base that makes every strategic decision defensible.
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05
Channel strategy & media planning
Which channels to use, how much to spend on each, and what success looks like. Built around your audience's actual behaviour — not industry assumptions.
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06
Brand communication platform
Your messaging architecture — the core narrative, tone of voice, and key messages that make communication consistent across every channel and campaign.
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How we work

Our process

A structured four-step method that removes guesswork and delivers a strategy you can act on from day one.

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01
Discovery
We interview your team, review past performance data, and map your competitive landscape. Every assumption gets tested against evidence.
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02
Research & analysis
Market sizing, audience segmentation, competitor communication audit, and channel opportunity mapping. All in one structured evidence base.
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03
Strategy development
Positioning, messaging, channel plan, KPI framework, and budget allocation — built around what the data shows, not what sounds good.
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04
Handover & activation
A full strategy document, team walkthrough, and optional ongoing consulting to make sure the strategy actually gets executed as designed.
Why Moloko

What makes us different

🔬
Evidence-based methodology
We created the only evidence-based design methodology in branding. The same rigour applies to every marketing strategy we build — data before decisions, always.
🌍
International track record
50+ brands across 15 countries, including Viber, KFC, Pfizer, and Pexip. We understand how markets differ and how to position a brand to win in each one.
🔗
Strategy meets creative
Most strategy consultants can't make it beautiful. Most creative agencies can't make it strategic. We do both — your strategy and the identity that brings it to life.
⭐
Award-winning work
Red Dot x3, Mad stars, Clutch Top 15 globally. Our work is recognised because it solves real problems — not just aesthetically, but commercially.
🤝
Michelin-level service
We treat every client project like a dinner at a Michelin-starred restaurant — everyone at the table, every detail considered, and everyone happy at the end.
📐
10 of 10 delivery
Our evidence-based approach means strategies get approved — not reworked endlessly. We've delivered 10 of 10 projects without rejection. That's the record.
Free tool

Marketing budget
calculator

Before building a strategy, you need to understand where your current budget is going — and how efficiently each channel is performing. Use this calculator to get a clear picture in minutes. Track spend, clicks, leads, and subscribers by channel, then see your ROAS, CPC, and CPL in real time.

Marketing Budget Calculator

Enter spend and results per channel to get real-time CPC, CPL, CPS, and ROAS metrics.

Budget

Monthly marketing budget

€
Your planned total spend across all channels.
€
Revenue directly from marketing this month. Used for ROAS.
Budget used by channels —
Channels

Spend & results by channel

Enter spend and results for each channel. CPC, CPL, and CPS are calculated automatically.
Channel Spend Clicks Leads Subscribers CPC CPL CPS % budget
Summary

Key metrics

Total spend
—
across all channels
ROAS
—
Revenue ÷ Spend. Target: >3×
Avg. CPC
—
Spend ÷ clicks
Avg. CPL
—
Spend ÷ leads
Avg. CPS
—
Spend ÷ subscribers
Breakdown

Budget split

Health

Efficiency score

FAQ

Common questions

Still unsure? Here are the questions clients ask us most before starting a marketing strategy engagement.

Ask us anything →
Typically 3–6 weeks depending on the scope. A focused strategy for a single market can be delivered in 3 weeks. A multi-market, multi-brand engagement takes longer. We agree on timelines before starting and stick to them.
A strategy defines the what and why — your positioning, audience, channels, and objectives. A plan defines the how and when — specific campaigns, budgets, and execution timelines. We deliver both, in the right order.
Both. Our portfolio spans B2B tech (Viber, Pexip, Softeq), B2C FMCG (KFC, Efes, Birtea), and everything in between. The strategic methodology is the same — the application adapts to your audience and sales cycle.
Both options are available. We can deliver a strategy with a full handover session for your in-house team, or stay involved as a consulting partner during the first quarter of implementation to make sure it gets executed properly.
Engagements start from €4,000 for a focused single-market strategy and scale based on scope, number of markets, and the level of research required. We're transparent about pricing — reach out for a scoped proposal.
A brief about your business, current challenges, target audience, and goals — plus access to any existing analytics or past performance data. We send a structured questionnaire to make this easy. Discovery takes about 2 hours of your time.

Ready to build a strategy
that actually works?

Tell us about your brand and we'll scope the right engagement for your goals and budget.

Start a project See our work →