Cerise — a multisensory event agency
Client: Cerise
What was done: competitor analysis, brand platform, positioning, logo, visual identity.
We developed the brand platform, positioning, logo, and visual identity for Cerise — a multisensory event agency based in Amsterdam.
Events are always a rich blend of emotions, engaging all five senses. This idea formed the foundation of the agency’s positioning. The concept of multisensory experience is also reflected in the visual identity.
The key element—the cherry—constantly transforms depending on which senses a particular event activity is designed to engage.
Sensors also laid the foundation for creating corporate merch and activities—Spotify playlists, custom scents, and unique fabrics. Based on research into event agencies and a series of interviews, we identified a blue ocean opportunity: multisensory experiences. This instantly set Cerise apart from competitors and gives the brand a strong and sustainable foundation.
What did the client get?
Market and target audience analysis
Market and audience analysis with a thorough exploration of key European regions — the Netherlands, Ibiza, and the southern part of France.
Brand positioning and brand platform
- Strategic workshop with the client
- Development of positioning strategy based on research results
- Brand platform development
Logo and visual Identity
- Design research using the «evidence-based design» methodology
- Design session with the client
- Logo and brand style concept development with application to branded materials
Homepage Design
Design of the website’s homepage aligned with the brand’s visual identity.
Advertising campaign concept
- Development of the core idea, slogan, and concept for the key visual (sketch, moodboard, references).
- Creation of a commercial script, if applicable.
- Development of the proposed idea’s mechanics, including promotion channels and tools.
