Board game DeFinity for 1Inch – the crypto world in game form

The branding agency Moloko has developed a board game that immerses players in the world of DeFi through interactive wordplay. Three levels of difficulty, team-based gameplay, word explanations, and a creative twist — who will be the first to reach the finish line? Moloko’s team combined all of this in the DeFinity board game created for the crypto brand 1Inch.

The game features a large playing field where teams advance toward the finish by guessing and explaining words against the clock. There’s plenty of unpredictability: the difficulty level depends on the roll of the dice, and the method of explanation is determined by the cell on the board. This keeps teams in constant anticipation! Depending on whether the word is guessed correctly, the team moves forward or stays in place.

But it’s not that simple! During a special round, when a team lands on the 1Inch cell, the competition intensifies — the goal is to make sure only your team guesses the word.

Moloko’s creative team envisioned what the DeFi world might look like in isometric style — the result is a futuristic city of 1Inch with neon accents that instantly evoke a cyberpunk atmosphere. Inspired by the aesthetic of Blade Runner, the game is immersive and richly detailed, drawing players in and inviting them to test their skills on the board.